LearnFineEdge is an India-first personal finance education site. We accept advertising, sponsorships, and newsletter placements that are aligned with reader interest, are clearly distinguishable from editorial content, and respect Indian financial regulation. This page describes what we accept, what we refuse, and how to start a conversation.
Ad formats we accept
- Display banners served from third-party networks (currently Google AdSense and similar mainstream programmatic networks) on article and category pages.
- Sponsored articles that are clearly labelled Sponsored Content in the byline and at the top of the article. The brand sets the topic; our editorial team writes the article to our quality bar; the brand reviews factual accuracy but does not control conclusions.
- Newsletter placements in our editorial newsletter, labelled as Sponsored, with a clear separation from the editorial section.
- Calculator and tool sponsorships on our calculator pages, in the form of a non-intrusive sidebar or footer placement with clear sponsor labelling.
Ad formats and content we refuse
We do not accept the following, regardless of fee:
- Stock tips, model portfolios, or trade calls from advertisers, even if they are SEBI-registered. Education is in scope; advice is not.
- Paid research dressed as editorial, including articles that purport to be independent analysis but are funded by an interested party without a Sponsored Content label.
- Cryptocurrency or forex trading signals, copy-trading platforms, or any service that promises specific trading returns.
- Payday loans, advance-salary apps with predatory APRs, or any short-tenure unsecured lending that targets financially vulnerable readers.
- Get-rich-quick programmes, multi-level marketing schemes, or “guaranteed return” products.
- Unregulated investment products, including private collective investment schemes not approved by SEBI.
- Ponzi, MLM, or pyramid-shaped products regardless of branding.
- Tobacco, alcohol, gambling, and surrogate ads for the same.
- Health products making unverified claims, including miracle diets, weight-loss pills, and similar.
- Political advertising, religious solicitation, or content that discriminates against any community.
Editorial independence
Our editorial articles are not for sale. An advertiser cannot purchase a positive review in an editorial article, cannot purchase the removal of a negative comparison, and cannot purchase placement of their brand inside an article that is not labelled Sponsored. Editorial decisions are made by the editorial team without reference to the advertising pipeline.
Disclosure to readers
Every sponsored placement, advertorial, or newsletter sponsorship is clearly labelled. Sponsored articles carry a visible Sponsored Content tag in the byline and at the top of the article. Sponsored newsletter sections are marked Sponsored. Display banners are served by third-party networks and are distinct from article body text.
Rate card and process
A current rate card is available on request. Email [email protected] or use the Contact form and select “Advertising” as the subject. Please include:
- Your company name, registration details (CIN, GSTIN where applicable), and the regulator approvals you hold for the product you wish to promote.
- The proposed format (display, sponsored article, newsletter, or calculator placement).
- The proposed period and budget.
- Any creative or content drafts for our review.
We respond within five working days with a rate card, an editorial review of the proposed content, and any conditions. Final placement is subject to a signed agreement and full advance payment.
Payment terms
Sponsored placements are billed in advance. Invoices are issued in Indian rupees and include GST as applicable. Banner network revenue (from AdSense and similar) is handled through the network’s payment terms, not by us directly.
Right to refuse
We reserve the right to refuse any advertisement at our sole discretion, including campaigns that have been approved in past periods. If we refuse a campaign after agreement but before publication, the prepaid amount is refunded in full within seven working days.
Questions
Please write to [email protected] or use the Contact form.